Use Case
New product launch & building a social media presence with local creators
Background
Until July 2024, Hero Mighty Patches were unavailable in the Swiss market. To introduce the brand and quickly build visibility among Swiss consumers, Hero teamed up with Refluenced to run targeted influencer activations focused on authentic, local storytelling.
Strategy & Execution
Over a 6-month campaign, Hero collaborated with ~300 nano- and micro-influencers through Refluenced. Each influencer received:
100 CHF cash
100 CHF worth of product
The campaign focused on:
Personal skincare stories across Instagram & TikTok
Authentic community content that showcased real use cases
Reposting influencer content to populate Hero’s newly launched Swiss Instagram account
The creators’ local follower base ensured the content stayed relevant, regional, and relatable — driving not only awareness but social media conversions as well.
Result
The Hero Mighty Patch campaign achieved remarkable visibility in a brand-new market. With nearly 1.2 million TikTok impressions and 264k Instagram views, it’s likely that every Swiss beauty enthusiast encountered the product through influencer content.
The campaign successfully:
Established brand presence in Switzerland
Built an active Swiss beauty community around the product
Generated consistent, credible content that enhanced brand trust
Next steps
Given the momentum, Hero continues working with Refluenced. New influencer campaigns are already live, and the brand is expanding its creator pool to maintain strong engagement and ongoing content flow.
Campaign duration
6 months
Activated influencers
300 Nano & Micro
Generated content pieces
750+
Instagram reach
254'000
TikTok reach
978'000
Budget per influencer
100 CHF cash + 100 CHF product value
