Use Case
Building a continuous social media presence through authentic wellness content
Background
LiveFresh, a wellness juice brand, aimed to maintain a continuous social media presence while driving awareness around juice cleanse benefits. To do this authentically, the brand needed real people sharing real progress — not one-off promos.
Strategy & Implementation
Through Refluenced, LiveFresh launched a permanently live influencer campaign that:
Activated 14 new nano- and micro-influencers each month
Focused on monthly storytelling via Reels and Stories
Showcased each influencer’s personal juice cleanse journey
Creators shared evolving experiences across formats — from first impressions to full transformations — highlighting:
Product benefits over time
Wellness routines
Honest results and progress
The campaign was structured to stay always-on, ensuring fresh applications and scalable content every month.
Why Nano- & Micro-Influencers?
✅Relatable = Trustworthy
Wellness journeys feel real when shared by everyday creators — not celebrities.
✅Results Need Time
Creators tracked their progress over weeks, not days, delivering credibility and depth.
✅High Volume, Low Cost
More creators, more content — all at a low cost per post.
✅Engaged Communities
Followers were drawn into influencers’ real-time transformations, driving stronger engagement and DMs.
result
The LiveFresh campaign created an evergreen stream of wellness content that continues to:
Boost credibility through visible progress stories
Scale high-quality UGC cost-effectively
Keep the brand always present across Instagram
This creator-powered model proves how ongoing, honest storytelling can outperform high-cost, short-lived ads — especially in the wellness space.
Next steps
LiveFresh plans to maintain its monthly activations and deepen collaboration with its top-performing wellness creators.
Campaign duration
Ongoing
Activated influencers
164
Content Pieces
450
Influencer Reward
150 EUR product value
Impressions
1'166'000
