First, a TikTok campaign is created with a briefing. After the application phase, the influencers are selected, and the product or service is shipped to them. During the active phase, the creator uploads their video on TikTok and synchronizes the content so that it becomes visible on Refluenced.

To further amplify the content, Spark Ads can be activated in the campaign. The associated ad code for the video is then also provided through the platform.