What criteria must Instagram, TikTok, and UGC creators meet to become part of Refluenced?
What criteria must Instagram, TikTok, and UGC creators meet to become part of Refluenced?
What criteria must Instagram, TikTok, and UGC creators meet to become part of Refluenced?
The criteria vary depending on the platform.
Instagram Standards:
You need at least 1000 followers
The majority of your followers must come from the DACH region (Germany, Austria, Switzerland)
The ratio between your engagement rate and your number of followers must be correct
We focus on your content quality (editing, lighting, aesthetics, authenticity)
You should not be a product tester – we are looking for personal profiles with a passion for content creation
TikTok Standards:
You need at least 1000 followers
You post an average of at least 5 videos per month
The majority of your followers must come from the DACH region (Germany, Austria, Switzerland)
The ratio between your engagement rate and your number of followers must be correct
We focus on your content quality (editing, lighting, aesthetics, authenticity).
You should not be a product tester – we are looking for personal profiles with a passion for content creation
UGC Standards:
For UGC, you need to send us an application video.
In this video, we want to see a good edit, B-roll scenes, and your face. It is also important that you speak in this video – either directly into the camera or with a voiceover.
Important: We do not want an introduction video for your application, but a proper UGC video in which you show how you promote products.
You need to pay attention to the following in your UGCs:
UGC Basics – Your video needs a strong hook, your face should be visible, it should have multiple scenes & subtitles help for better comprehensibility.
Video Quality – Sharpness, lighting & overall aesthetics must be on point.
Voiceover / Sound – Clear understanding, good audio quality, and a dynamic storytelling style are a must for UGC videos
Speak directly into the camera – we want to see your face!
Editing – Your video needs clean transitions, good timing, and a fluid structure – work with B-roll scenes
Multiple scenes – Use at least three different scenes to showcase the product perfectly.
Hook at the beginning – You need to catch your viewers in the first three seconds!
Length – Your video should not be longer than 15–30 seconds.
Note: We regularly check whether your profile still meets our standards. If your content, your metrics, or other relevant factors no longer meet our standards, we may revoke your verification.
The criteria vary depending on the platform.
Instagram Standards:
You need at least 1000 followers
The majority of your followers must come from the DACH region (Germany, Austria, Switzerland)
The ratio between your engagement rate and your number of followers must be correct
We focus on your content quality (editing, lighting, aesthetics, authenticity)
You should not be a product tester – we are looking for personal profiles with a passion for content creation
TikTok Standards:
You need at least 1000 followers
You post an average of at least 5 videos per month
The majority of your followers must come from the DACH region (Germany, Austria, Switzerland)
The ratio between your engagement rate and your number of followers must be correct
We focus on your content quality (editing, lighting, aesthetics, authenticity).
You should not be a product tester – we are looking for personal profiles with a passion for content creation
UGC Standards:
For UGC, you need to send us an application video.
In this video, we want to see a good edit, B-roll scenes, and your face. It is also important that you speak in this video – either directly into the camera or with a voiceover.
Important: We do not want an introduction video for your application, but a proper UGC video in which you show how you promote products.
You need to pay attention to the following in your UGCs:
UGC Basics – Your video needs a strong hook, your face should be visible, it should have multiple scenes & subtitles help for better comprehensibility.
Video Quality – Sharpness, lighting & overall aesthetics must be on point.
Voiceover / Sound – Clear understanding, good audio quality, and a dynamic storytelling style are a must for UGC videos
Speak directly into the camera – we want to see your face!
Editing – Your video needs clean transitions, good timing, and a fluid structure – work with B-roll scenes
Multiple scenes – Use at least three different scenes to showcase the product perfectly.
Hook at the beginning – You need to catch your viewers in the first three seconds!
Length – Your video should not be longer than 15–30 seconds.
Note: We regularly check whether your profile still meets our standards. If your content, your metrics, or other relevant factors no longer meet our standards, we may revoke your verification.
